An explorative study of design packaging of metal cans for elderly nutrition
Master Assignment
Sep 2023-May 2024
Assignment
-
How should can packaging be designed for elderly people such that
it is easy to open, hygienically re-sealable, easy to handle and
shows evidence of tampering?
-
To study the impact of face on packaging.
Research Phase
Use and user study 1
-
To find how elderly interact with POE-Rivet cans

After interaction they were asked 6 questions with respect to opening of the can


7 participants found difficult or very difficult to understand the
opening.
9 participants found difficult to provide the initial force to
open the can.

Force testing
-
To measure how much force elderly people where able to afford.



Use and user study 2
-
what was the experience after opening the can with different
openings?



- POE-Ring pull works better than POE-rivet type for elderly people.
- Visual (Geometrical , material, other) cues along iterative and intuitive thinking is the reason behind successful understanding and opening of POE-Ring pull.
Method of approach

Design phase
Design Challenge
“Develop innovative design ideas that push the boundaries of metal packaging while also balancing the innovation scale for elders.”

Testing of existing resealable options on metal cans
-
To find which is the easiest resealable options(metal based) for
elderly.



List of Requirements

Ideation


Concept Generation

Concept Development
The concepts were developed based on different affordances such as opening,closing,grip etc.


Testing Phase
Drop Testing
To test whether the concepts were able to withstand the drop tests.


Usability Testing
- To understand how elders interact with the concept cans
- To score the concepts based on different affordances.




Detailing Phase
Refine



Artwork phase
Graphics and Hypothesis creation
- Two different hypothesis was formed
H1:"Elderly participants will focus more on informational content than emotional content.”
H2: “Elderly women may prefer graphics featuring older woman over graphics featuring cultural connect”

- Different Areas of Interests( AOI)


H1:Elderly participants will focus more on nutritional information or health benefits displayed on the cans rather than the graphics


The first hypothesis H1 is false.
H2: Elderly women may prefer graphics featuring older woman over graphics featuring cultural connect.


The second hypothesis H2 is false.

Conclusion
Easy opening
- POE-Ring pull is best option among the different easy openings.It is more understandable, intuitive , easy to manipulate.

Easy Resealing
- Concept 6 was chosen . It was refined and production techniques were derived.

Graphics
- Participants were emotionally oriented than informationally focused.
- Cultural based artworks are liked by elderly women more than others.
