Packaging Design and Management-1
Individual project-Introduction to Packaging
Sep 22-Nov 22
Project Brief
- Combine packaging for a food product and a non-food product.
- Choose a well-known existing brand and attune the design to its brand identity and graphic language.
- At least three of the principal packaging material groups are substantially incorporated.
Funtional Requirement
Some of the requirements of the primary packaging are
Protection:
- It should contain the cheese wheel and slicer in a stable manner(EU 1151/2012-Amendment 510/2006).
- It should protect the cheese wheel from becoming vulnerable from gases.
- It should extend the shelf life of the cheese wheel for more than 4 months
- The sharp edges of the slicer should not injure user or deform the edges of slicer when dropped.( EU regulation 282/2008)
Inform:
- The primary package should be inform the user with information of cheese, flavour, maturation period, the contents (EU 1151/2012-Amendment 510/2006)
- The package should deliver the information about the energy contents, expiry and all relevant information in accordance with legislation (EU 1151/2012-Amendment 510/2006).
- The package should be visually attracting the customers by standing out.
Filling:
- It should be ease for filling the cheese wheel and slicer.
Handling:
- It should be easy for retailers and users to handle,carry etc.
- The packaging should be easy for the customers while loading and unloading.
Ideation
Flexibles and Laminates
The cheese is vacuum packed with Polyamide films while placing at the shop for retailing. The specific film of PA-6 with thickness of 150 microns is used for vacuum packing of cheese.
Size of the cheese wheel : 10cm(diameter) x 4 cm(depth)
Size of PA-6 film: 12cmx12cm
After vacuum packing it is sealed by sealing machines. Low Density Poly Ethylene is used as sealing layer since it has low melting temperature than PA-6.
Rigid Plastics
The slicer is made of aluminium of 0.2cms thickness with extrusion process. For protecting the sharp edges of the slicer at the top and slicing area, PolyPropylene(PP) plastic is used for protection.
Paper and Board
The FBB has two layers , the top layer is for holding the cheese and bottom layer for holding the slicer. Both top and the bottom layer is made with 345 gsm of 610 micrometre thickness. The cheese cannot go down further as bottom is tapered.
The Inner FBB is enclosed by outer FBB which has 360gsm with thickness of 650 micrometres. Since the outer box is enclosing the entire assembly , slightly more thicker material is chosen considering quality and printing.
Graphics
The graphics of the box is made in a unique way which is differs
according to different flavours incorporating the brand language.
Offset Printing is used for printing the primary packaging boxes.
Secondary Packaging
The Secondary packaging box is used for holding 9 primary packages in a 3 x 3 matrix arrangement. It is made of corrugated cardboard of 3mm thickness. Diecut is done along the folding edges.
Thickness: 3mm
Type:Single wall board with B flute
Size: 37.5x23.5x22.5cms
Flexographic Printing is used for printing the secondary cardboard. To minimize the cost only black color is used. The barcode is labeled in white background.
Tertiary Packaging
The standard European pallet is 120 x 80 cms. Based on the dimensions of secondary packaging and dimension of pallet,the number of boxes on each layer is determined.
Based on further calculations and height of standard 20foot container , it found that is found that 10 layers can be stacked.
Filling process
The filling process of entire process is as shown.
Cost
The overall cost of creating the packages from primary to tertiary is as shown.
