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Packaging Design and Management-1

Individual project-Introduction to Packaging

Sep 22-Nov 22

Project Brief

  • Combine packaging for a food product and a non-food product.
  • Choose a well-known existing brand and attune the design to its brand identity and graphic language.
  • At least three of the principal packaging material groups are substantially incorporated.
project-brief

Ideation

ideation-1 ideation-2

Flexibles and Laminates

The cheese is vacuum packed with Polyamide film + LDPE film with thickness of 150 microns.


Size of the cheese wheel : 10cm(diameter) x 4 cm(depth)
Size of PA-6 film: 12cmx12cm


Cheese-wheel-1 Cheese-wheel-2 Cheese-wheel-3

Rigid Plastics

For protecting the sharp edges of the slicer at the top and slicing area, PolyPropylene(PP) plastic is used for protection.

slicer slicer-dim

Paper and Board

Both top and the bottom layer is made with 345 gsm of 610 micrometre thickness.

box-with-cheese box-with-slicer Front-view-box top-view-box Side-view-box

The Inner FBB is enclosed by outer FBB which has 360gsm with thickness of 650 micrometres which is stiffer,good printing quality, etc.

Final-illustration-outer-fbb
folding-step-1 folding-step-2 folding-step-3 folding-step-4 folding-step-5

Graphics

Offset Printing is used for printing the primary packaging boxes.

flavour-natural
flavour-peper
flavour-pesto
flavour-truffel
goat-flavour
Overall-without-cheese
Overall-with-parts
Backside-with-information
full-assembly
with-cheese-ontop
with-cheese-ontop

Secondary Packaging

The Secondary packaging box is used for holding 9 primary packages in a 3 x 3 matrix arrangement. It is made of corrugated cardboard of 3mm thickness. Diecut is done along the folding edges.

Thickness: 3mm
Type:Single wall board with B flute
Size: 37.5x23.5x22.5cms

Secondary-packaging-dimensions

Flexographic Printing is used for printing the secondary cardboard.

secondary-with-graphics
secondary-side-1 secondary-side-1

Tertiary Packaging

The standard European pallet is 120 x 80 cms. Based on the dimensions of secondary packaging and dimension of pallet,the number of boxes on each layer is determined.

Tertiary-orientation
tertiary-packaging

Filling process

The filling process of entire process is as shown.

Filling-process

Cost

The overall cost of creating the packages from primary to tertiary is as shown.

overall-cost-of-packages