Packaging Design and Management-2
Group project(4)-Vulnerable Cups and Seals
Nov 22-Feb 23
About Picnic
"Picnic, the supermarket on wheels!"
Picnic, founded in 2015, is a fast-growing Dutch data-driven company that has developed with concept of ‘modern-day milkman’ , a mass-market home delivery system for fast-moving consumer goods. Its main mission is to make grocery shopping simple, fun, and affordable for everyone. This translates to their unique selling proposition, which is to deliver food fresh, sustainably and for a low price at a set time of day. Picnic has become Europe’s fastest-growing online supermarket and is currently operational in The Netherlands, Germany and France.
How it works
"How Picnic's supply chain network works?"
The diagram on the right represents a simplified version of the supply chain of Picnic
Design Brief
"What are the existing problems with Picnic's packaging?"
The plastic cups and seals currently utilized in the packaging of dairy products are very vulnerable and therefore highly susceptible to damage, and can easily be compromised in various ways, particularly during transportation. This results in leakage and subsequent spoilage of the products. In response to this issue, the assignment provided by Picnic is to develop an improved packaging system for these dairy products.
Design Intent
The main focus will be on
- Reducing the vulnerability of the packaging to damage during transportation
- improving the re-closability of the packaging
- minimizing the use of additional materials
- including the use of more sustainable and recyclable materials
- optimizing the distribution layout of the packaging
- a packaging solution that is tailored to the consumer's home use instead of for supermarket shelves
Barrier Properties
"What are the basic barrier proerties that should be considered for yogurt packaging?"
Ideation and Concepts
